Children's economy has become a C-class business format, and the fourth "Children's Expo" has landed in Foshan, inviting you to participate in the grand event together!

Column:Industry News Time:2021-10-15 Browsing volume: 597
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In the memory of many older generations, there were not many suitable clothes to wear when they were young, and they often picked up clothes worn by their brothers and sisters to wear.

In the memory of many older generations, there were not many suitable clothes to wear when they were young, and they often picked up clothes worn by their brothers and sisters to wear. At that time, the consumption of children's ready-made clothing was not yet widespread, and ordinary families would buy fabric to make or knit sweaters themselves, without the concept of children's clothing.

The Evolution History of Chinese Children's Clothing from scratch

Before the 1980s, Chinese children's clothing went through the early stages of manual production using sewing machines, followed by the era of unified purchase of cloth tickets throughout the country. In the 1980s, after the opening of the country, the Chinese children's clothing industry experienced a significant transformation, with diverse materials and styles, and richer colors.

The early Chinese children's clothing industry was still chaotic, and branded children's clothing began to take shape in the late 1980s and early 1990s. In the early 1980s, the market was mainly focused on product management. Since the emergence of branded children's clothing in the late 1980s and early 1990s, consumer shopping habits in shopping malls still dominate the Chinese consumer market. This period is currently a period of concentrated creation of children's clothing brands in the first tier of the brand's children's clothing.

The Chinese children's clothing market is moving towards maturity

With the transformation of the industry from extensive to large-scale and refined, the Chinese children's clothing market is becoming more mature, and the trend of branding is becoming more obvious. But under the market dividend, the children's clothing industry also faces challenges. Industry insiders believe that the serious homogenization of products is currently the main challenge faced by the domestic industry.

Overall, the children's clothing market naturally has enormous potential, and it is expected that the market size will exceed 400 billion yuan by 2024. According to Tianyancha data, the total number of children's clothing related enterprises has continued to rise in the past decade, with over 460000 children's clothing related enterprises currently. Merchants and capital are optimistic about this "last piece of cake" in the clothing industry. Engaging in the "children's economy" is a big game.

Creating a vertical children's clothing exhibition platform

From October 29th to 31st, the 4th China Children's Clothing Industry Expo will be grandly opened at the Tanzhou International Convention and Exhibition Center in Foshan City! This year's Children's Fair is hosted by the China Textile Business Association, which is a large platform that fully integrates opportunities and exchanges into the children's clothing industry. It aims to expand the market for children's clothing enterprises, further streamline the children's clothing industry chain, promote the children's clothing industry to climb towards the high-end of the value chain, build a new ecosystem of China's children's clothing industry, and drive new growth in China's children's clothing industry.

It is worth mentioning that this year's Children's Expo will be moved to Foshan, with a scale of over 30000 square meters, gathering nearly 500 participating enterprises and nearly 1000 participating brands. The organizing committee will also invite more than 20000 professional visitors from children's clothing markets and large supermarkets in more than 30 cities across the country to the exhibition to negotiate procurement.

Link buyers and exhibitors to achieve efficient cooperation

This year's Children's Expo will help exhibitors attract more high-quality purchasing customers. In order to enhance the platform effect of the exhibition, the organizing committee will adopt a precise docking method for key buyers to invite. Through strong professional purchasing resources from various regions and associations, we will vigorously invite professional textile and clothing markets across the country and super professional buyers from major department stores throughout the country. Through professional activities organized during the Expo, Enable professional buyers to interact and collaborate with participating companies.

Online and offline joint promotion to expand market sales

The 4th Children's Expo will adopt offline exhibitions, online+offline omnichannel marketing, and three-dimensional promotion by domestic professional and mass media to expand the influence of participating enterprises and brands. Industry elites, commercial supermarkets, professional markets, and buyer groups gather to expand market sales for the brand.

We will comprehensively upgrade and build a vertical exhibition platform, providing practical services such as brand promotion, business docking, industry hotspot tracking, trend and new product release, and shaping brand culture, to help the children's clothing industry rapidly upgrade. Welcome to participate in this eye-catching event in the domestic children's clothing industry!

The 4th China Children's Clothing Industry Expo

Time: October 29-31, 2021

Location: Tanzhou International Convention and Exhibition Center, Foshan City

Welcome more exhibitors and professional visitors to join us and create a win-win situation together!

We look forward to your participation!